---
name: Jason Sanders
location: Vancouver, BC
contact:
- [LinkedIn]
- [jason@jasonsanders.ca]
- [Portfolio]
- [604-506-1713]
---

An optimistic, curious marketing leader with 12 years of experience growing high-performing teams, creating evocative and effective campaigns, and leading cross-functional collaboration to support business goals in agency, startup, and large organizations. Delivered proven success by selling-out 1,400-person events, increasing MQLs 10x, and driving 4x growth for flagship initiatives.

# Education and Professional Development

# Tools and Technology Stack

# Experience

## The University of British Columbia

> Vancouver, BC

### Senior Digital Marketing Specialist (Team Lead)

// February 2020 – Present
  • - *Lead 3 cross-functional teams* to develop and execute global full-funnel marketing strategy (organic social, awareness, go-to-market, lead gen). *Increased MQLs 10x YoY with a 16:1 ROAS*.
  • - Partner with internal stakeholders to create integrated marketing strategies that led to *4x growth for a tier-1 initiative* prioritized in UBC’s 100-Year Strategic Plan.
  • - Oversee social strategy and creative execution, managing 30+ ambassadors, stakeholders, and agencies to create unprecedented content, becoming the *2nd most-followed university in Canada*.
  • - Drive innovation at UBC at all levels, from designing UBC’s first FIPPA-compliant, full-funnel marketing attribution to introducing safe, ethical AI (LLM and ML) frameworks and workflows.
  • - *Lead performance reporting* and dashboard design to inform executive decision-making, support in-market teams, and guide strategy and tactics. *Present results to executive directors*.
  • - Manage multiple marketing agencies’ deliverables and relationships in addition to software, video, design, and communications projects from procurement to delivery, *managing budgets >$300K.*
  • - Champion, train, and support departments and teams on emerging technologies, industry trends, market intelligence, and data analysis to deliver effective, brand-aligned activities.

## BC + AI Ecosystem

> Non-profit association | Vancouver, BC

### Founding Member

// October 2025 – Present
  • - Championing ethical, inclusive AI innovation, with a human-first, human-centric approach to ensure AI benefits everyone in BC.

## Major Tom

> Award-winning global marketing agency | Vancouver, BC

### Manager, Social Media

// November 2018 – February 2020
  • - *Managed a high-performing team of 3,* coaching strategists and senior copywriters, conducting performance reviews, fostering an environment that reduced attrition and increased output by 15%.
  • - Oversaw social media, PR, and content marketing, *collaborating with cross-functional teams* (web, SEO, video) to execute product launches, media relations, go-to-market, and media campaigns.
  • - Organized and led marketing workshops with Meta, TikTok, and Hootsuite for local businesses.

### Senior Strategist

// October 2017 – October 2018
  • - Created and executed B2C and B2B marketing strategies for finance, startup, tech, and SaaS clients.
  • - *Owned budgeting, reporting, and dashboards* across 20+ accounts. Presented results to clients.

## Canadian Internet Marketing Conference

> Squamish, BC

### Advisory Board Member

// January 2017 – January 2019
  • - Selected speakers, confirmed sponsors, and approved conference topics and themes for Western Canada’s largest marketing and PR conference.

## Coastal Drone

> Canada’s leading drone online training provider | Vancouver, BC

### Co-Founder

// November 2016 – July 2018
  • - Secured funding, hired founding team, liaised with Transport Canada, and operated initial flights.

## Agency Media

> Full-service marketing agency | Vancouver, BC

### Director, Marketing

// October 2016 – October 2017
  • - *Hired and mentored a team of 6.* Oversaw team performance, which led to two promotions.
  • - Led research, strategy, positioning, production, and optimization for *30+ clients*, including *CDMOs (Langley, Abbotsford, Chilliwack)* and *SKY Helicopters* (representing at travel-trade & media events).

### Marketing Manager

// February 2015 – October 2016
  • - *Established marketing department*, introducing market research, integrated campaign strategy, influencer marketing, PR, live events, SEO, and analytics to support client growth and acquisition.
  • - Produced *sold-out 300+ person events*, including film premieres, product launches, and fundraisers.
  • - Developed project roadmaps and *presented to the CEO* and VPs on a monthly cadence.

## BC Ministry of Transportation

> $3.5B P3 infrastructure project | Vancouver, BC

### Project Manager (Consultant)

// July 2012 – September 2013
  • - Led planning, communications, and logistics of *a tri-city, 3,000-person public consultation* for the George Massey Tunnel Replacement, a $3.5B P3 project.
  • - *Oversaw $1.1M project budget*, coordinating engineering, communications, and business analysis teams to ensure on-time delivery and alignment with business and technical requirements.
  • - *Developed financial models, dashboards, reports, and briefing notes* for Assistant Deputy Minister.